David Beckham sells. Recent visitor figures of mlsnet.com, the website of the US soccer league, vividly reiterate this fact. The site has attracted over one million unique visitors in the month of July, thanks to the arrival of the former England captain in the US. Moving out of Spanish football club Real Madrid, Beckham was recently signed by American club LA Galaxy for a reported $250 million!
The website has witnessed a rise in fortunes since the dismal figures of 2,30,000 unique visitors at the end of 2006. After the signing of Beckham in January, this number rose to 8,08,000 visitors, a jump of more than 252 percent. Despite 2006 being the Football World Cup year, Beckham's arrival has made a greater impact on the website's fortunes. Being an extremely popular star, he has single-handedly doubled the visitor figures for mlsnet.com.
With Becks' signing, Europeans are taking renewed interest in American football, keen to watch their hero in action. A huge number of football-related websites are witnessing an increase in their page views as sport lovers clamour for every smallest bit of information about the footballer. How we wish there were more celebrities to contribute to this upsurge in Internet marketing fortunes!
Tuesday, September 4, 2007
Wednesday, August 29, 2007
Yahoo! Users can now send Free Text Messages
Yahoo! users rejoice... the email service provider and search engine has launched a new version of its web mail application that allows you to send text messages to mobile phones for free! At present, this service can be availed in countries like the US, the Philippines, Canada and India.
The new application also allows users to send instant messages from Yahoo! Mail to members of other messengers like Yahoo! and Windows. Apart from these features, users will also get advanced search options in their email accounts. This will help them narrow down results on grounds of sender, date, folder and attachments.
The traditional Yahoo! Mail interface shall continue to function alongside this new service. For users, it is time to spread their social wings on the horizon of emailing.
The new application also allows users to send instant messages from Yahoo! Mail to members of other messengers like Yahoo! and Windows. Apart from these features, users will also get advanced search options in their email accounts. This will help them narrow down results on grounds of sender, date, folder and attachments.
The traditional Yahoo! Mail interface shall continue to function alongside this new service. For users, it is time to spread their social wings on the horizon of emailing.
Monday, August 20, 2007
SES Conference's 2007 Chapter in San Jose
Think of San Jose and the name of the famous Silicon Valley springs to your mind. Home to some of the most successful companies of the world, San Jose will be smothered with tourists of a 'different' kind this summer.
Webmasters, search engine optimisers, PPC executives, online business owners and enthusiastic students from world over will be conglomerating here for the 2007 chapter of 'Search Engine Strategies Conference and Exposition'.
To be held from August 20th-23rd, this annual conference is regarded as one of the biggest events in the Internet search industry. Being a part of this conference means getting to learn the nuances of search engine marketing from the who's who in this business. You can also get to know of latest developments in various related fields related.
And, of course, when you have time, just go out and have a blast at late-night parties unofficially organised here. Netizens, head for San Jose... knowledge, glory and fun beckon you there!
Webmasters, search engine optimisers, PPC executives, online business owners and enthusiastic students from world over will be conglomerating here for the 2007 chapter of 'Search Engine Strategies Conference and Exposition'.
To be held from August 20th-23rd, this annual conference is regarded as one of the biggest events in the Internet search industry. Being a part of this conference means getting to learn the nuances of search engine marketing from the who's who in this business. You can also get to know of latest developments in various related fields related.
And, of course, when you have time, just go out and have a blast at late-night parties unofficially organised here. Netizens, head for San Jose... knowledge, glory and fun beckon you there!
Sunday, August 12, 2007
Netizen Numbers to touch 1.5b in 2011
The World Wide Web is entangling more and more people with each passing day. A recent online report states that the global online populace is set to cross the 1.5 billion user mark by 2011. These figures stood at 1.1 billion in the year 2006. It is predicted that Asian bigwigs India, China and Russia, along with Brazil from South America, will be the major players in this behind this spurt.
According to the report, Web dominance of the US, Canada, Japan and a few European countries is slated to ease out by the turn of the next decade. In fact, China and India are touted to be the nations producing the largest number of Web users.
The main reason behind this upsurge is said to be the two countries' large population base. Also, both the nations are developing at a fast rate and hence have a relatively high purchasing power. Coupled with better infrastructural growth, it will end up increasing consumer adoption of the Internet by 2011.
Web researchers, marketers and the common users are all busy making plans for this Internet boom. It really seems... The Web is just not enough any more!
According to the report, Web dominance of the US, Canada, Japan and a few European countries is slated to ease out by the turn of the next decade. In fact, China and India are touted to be the nations producing the largest number of Web users.
The main reason behind this upsurge is said to be the two countries' large population base. Also, both the nations are developing at a fast rate and hence have a relatively high purchasing power. Coupled with better infrastructural growth, it will end up increasing consumer adoption of the Internet by 2011.
Web researchers, marketers and the common users are all busy making plans for this Internet boom. It really seems... The Web is just not enough any more!
Tuesday, August 7, 2007
Social Networks Impacting Music Piracy
The music industry world over is going through a crisis of sorts. With the number of social networking sites on a constant rise, the Internet is having a huge impact on the way users consume music. As a result of increasing downloads, music piracy is heading towards an all-time high.
According to an online survey, more than 38 percent of social networkers have their favourite music embedded in their personal profiles. They often share these audio files with their friends, thus lowering the sale value of such songs.
About 53 percent people revealed that they surfed social networking sites usually to find music. Many of the survey's respondents also said that most of their music downloads were courtesy such networks. In fact, the most popular networks themselves claim that more than 75 percent of their users surf their site to download music.
The music industry, on the other hand, is finding it extremely difficult to cope up with this menace. Online piracy has always been a threat for them. And now, with the growing popularity of social networks, the problem seems to have escalated beyond control. However, experts insist that regulation has to come from social networking sites that actually hold the key to this issue of grave concern.
Music lovers will surely be disappointed if they have to get back to paying for their favourite downloads. Any policy in this regard will surely end up changing the face of social networking around the globe.
According to an online survey, more than 38 percent of social networkers have their favourite music embedded in their personal profiles. They often share these audio files with their friends, thus lowering the sale value of such songs.
About 53 percent people revealed that they surfed social networking sites usually to find music. Many of the survey's respondents also said that most of their music downloads were courtesy such networks. In fact, the most popular networks themselves claim that more than 75 percent of their users surf their site to download music.
The music industry, on the other hand, is finding it extremely difficult to cope up with this menace. Online piracy has always been a threat for them. And now, with the growing popularity of social networks, the problem seems to have escalated beyond control. However, experts insist that regulation has to come from social networking sites that actually hold the key to this issue of grave concern.
Music lovers will surely be disappointed if they have to get back to paying for their favourite downloads. Any policy in this regard will surely end up changing the face of social networking around the globe.
Thursday, August 2, 2007
Social Networking now part of your Firefox Browser
Web browser Mozilla has grand plans to take social networking to newer heights. In fact, it is working towards stealing limelight away from online networking sites that are in the pipeline.
Mozilla will soon launch such a network within the framework of its Firefox Internet browser. To be known as The Coop, this network will allow users to subscribe to content from friends and vice versa. This kind of content can be taken from a user's other social profiles. In fact, users can also check the status of their friends on this list before going on to chat with them.
However, industry experts are not too happy with this development. The ability to view user status from within the browser reduces your need to actually visit a site, thus slowing down its pageview growth. And this decrease is predicted to impact advertising revenues of such websites. We just hope The Coop does not land popular networking sites in a soup!
Mozilla will soon launch such a network within the framework of its Firefox Internet browser. To be known as The Coop, this network will allow users to subscribe to content from friends and vice versa. This kind of content can be taken from a user's other social profiles. In fact, users can also check the status of their friends on this list before going on to chat with them.
However, industry experts are not too happy with this development. The ability to view user status from within the browser reduces your need to actually visit a site, thus slowing down its pageview growth. And this decrease is predicted to impact advertising revenues of such websites. We just hope The Coop does not land popular networking sites in a soup!
Tuesday, July 10, 2007
Google loses Gmail to Germany
Google loses Gmail to Germany
Germany says NO to Gmail, if its Google that serves it!
A German court has banned Google from using the name Gmail for its mailing system when the search giant failed to argument his case in the Hanseatic Higher Regional Court.
Daniel Gieresch a young business man from Germany slammed Google with infringment charges upon using the name Gmail for thier maling service. The tryst and trial went on in the court fr three years until now that the verdict is out.
Having secured the name under his company way back in 2000 Daniel had the verditc favour him opposd to the search masters who entred the domain in 2004!
The judgement leaves a lot to be speculated and observed. Although google in a desperate attempt to secure its interest is chalenging Daniel to other courts the fact remains that Germany has been able to look beyond the brand and justify a common man’s interest.
Indeed much can be learnt !
Germany says NO to Gmail, if its Google that serves it!
A German court has banned Google from using the name Gmail for its mailing system when the search giant failed to argument his case in the Hanseatic Higher Regional Court.
Daniel Gieresch a young business man from Germany slammed Google with infringment charges upon using the name Gmail for thier maling service. The tryst and trial went on in the court fr three years until now that the verdict is out.
Having secured the name under his company way back in 2000 Daniel had the verditc favour him opposd to the search masters who entred the domain in 2004!
The judgement leaves a lot to be speculated and observed. Although google in a desperate attempt to secure its interest is chalenging Daniel to other courts the fact remains that Germany has been able to look beyond the brand and justify a common man’s interest.
Indeed much can be learnt !
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